Importances of Social media listening.
In this topics , we are going to talk about social listening and how you can use it to measure and improve your performance in social media. Let’s define what social listening is. Social listening is monitoring what people are actually saying about your brand, both to the brand and to each other. We can use social listening to get a more holistic view of how people are responding to your content beyond what is revealed in follower counts and engagement rates. What are people actually saying about your brand? What discussions are they having? We can also use social listening to get important information about the people who are having these discussions. Are they your target audience?
What are their demographics, location, and other key attributes? Let’s move on to how you can use social listening for your brand. A great way to do this is to utilise the tools which you use for managing your social media. A lot of these tools have an ability to search for keywords, such as your brand name or hashtags which you have developed. By searching for these keywords and tracking them, you can see what kind of buzz is being generated around your posts and around your campaigns. As well as giving you another angle through which to see how people are responding to your content, social listening provides you with another opportunity to engage with your audiences.
In social media, it’s important that you talk with your audience and not at them. If you come across something positive which your audience are saying about your brand, it might be appropriate to thank them. Alternatively, if you come across something negative, you might want to think about how best to respond in order to ensure that your brand maintains a good reputation online. So to wrap up, social listening enables you to check how people are responding to your brand online as part of your performance measurement. The key information which social listening enables you to find out about the people who are having discussions about your brand enables you to make important decisions about how to improve and promote your brand.
